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Saint Paul Celebrates National Tourism Week With Industry Familiarization Tours and Hostings
(May 8, 2004, Saint Paul, Minnesota) National Tourism Week is May 8-16, and the Saint Paul Convention and Visitors Bureau (CVB) will be celebrating a resurgence in the tourism industry with a series of tours and events to showcase the many attractions, entertainment options, dining and lodging establishments the city offers through its diverse tourism product.

The CVB will co-host in a Twin Cites Metro Familiarization tour for travel industry employees on May 11, which gives front line staff from area attractions, hotels, restaurants and transportation services an overview of what Saint Paul offers as a tourism destination. The city tour includes stops at popular attractions such as the Science Museum of Minnesota, Minnesota History Center and Wabasha Street Caves as guides provide a narrative on the city's many offerings. On May 12, Saint Paul hosts the 8th annual S.T.A.R. Service Program, a customer service training seminar for front-line staff and hospitality employees who want to learn more about Saint Paul and sharpen their customer service skills. The S.T.A.R. program also includes a city tour.

But tourism is all about attracting new visitors and new dollars to an area, and to accomplish this, the CVB has several familiarization tours lined up to entice travel professionals in different market segments to recommend Saint Paul to their customers. Hostings are planned for National Meeting Planners who book meetings and conventions as well as for a group of 30 National Tour Operators, who plan motor coach trips for groups. The CVB will also be bringing in groups of international travel agents from key markets including the United Kingdom, Japan and France.

Upon returning from the International Pow Wow Convention in Los Angeles, Vice President of Tourism Brad Toll reports a significant increase in demand for international travel to the United States, especially from Europe, due to pent-up demand and a favorable exchange rate for the Euro.

"Saint Paul continues to gain in popularity because of all the investment the city has made in our tourism product," said Toll. "From attractions like the Science Museum of Minnesota to new concert and entertainment venues such as the Xcel Energy Center to the beautiful improvements along the Mississippi Riverfront, Saint Paul has a tremendous appeal as a tourism destination regionally, nationally and internationally."

Tourism appears to be on the upswing and Saint Paul is counting on a banner year as it looks forward to a series of events expected to draw large numbers of tourists including the Antiques Road Show in June, the Grand Excursion 2004 celebration in Saint Paul over the 4th of July weekend, the final summer of Peanuts statues on display, and the World Cup Hockey games at the Xcel Energy Center in September.

The meetings segment is also looking very exciting. The city will host the Louis Pelau Festival, a Christian convention expected to draw 75,000 to the Capitol Mall and RiverCentre August 6-8 and the International Inline Skate Marathon which will bring exciting in-line racing to the streets of Saint Paul August 20-21. The CVB will also host an event in Rice Park on August 15th for attendees of the American Society of Association Executives convention, an organization of meeting planners and association representatives who book national meetings for their groups.

All these events will not only draw new visitors to Saint Paul, but will allow them to see the great job the city does hosting large groups and events, ultimately leading to referrals for increased business for the future.

About the Tourism Industry

Tourism is a $9 billion industry in the state of Minnesota generating $24 million in gross receipts per day. In Ramsey County, that translates to 11.4 million visitors each year who spend nearly $1 billion in gross receipts and supply 25,000 jobs with a $313 million payroll. Of the travelers who visit Saint Paul each year, 79% are domestic leisure travelers, 15% travel on business and the remaining tourists are international travelers or people traveling for other reasons.

Contacts: Jean Freidl
[email protected]
Brad Toll, Vice President, Tourism
[email protected]
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